Online Academy Enrollment Email Series

Here’s What I Did

An online school reached out to me to create an email series to increase new enrollments. They saw a lot of interest from prospective parents.

One problem: they were abandoning the enrollment form before they finished and not returning.

It wasn’t for lack of interest. Parents were excited about the flexibility and unique online education. But, like many parents, they have a lot going on. And before we created the email series, the school followed up occasionally via text message.

After gathering information on what parents valued most, the type of family who enrolled, and the process for getting signed up, I created four emails that would be sent when someone began the enrollment form but didn’t finish it.

The emails were concise and focused on driving someone back to the enrollment form. In less than two weeks after the campaign began, the school had 13 new enrollments, resulting in $100,000 in new revenue.

*School branding was removed to comply with a non-disclosure agreement.

SOCO “Working from Home is Scary 🎃” Email Campaign

Here’s What We Did

This one was a lot of fun because I love Halloween. Stephen King is up there on my favorite writer list and I enjoy a good scare (but I don’t like scary movies, weird I know). So I thought I’d tell a horror tale of my own. I imagined a nightmarish work-from-home scenario and spun that yarn to SOCO’s prospects as I painted the picture of all the terrible things that can happen when you work alone. Give the screenshot a click to read the copy (and enjoy one of the best SNL GIFs).

The Numbers:

• 30.9% open-rate

• 1.7% click-through rate

• 100% terrified

SOCO “Be Flexible This Summer” Email Campaign

Here’s What We Did

Nobody can really focus on the summer. We’re all thinking about vacations. Cold drinks and colder pools.

So, when SOCO wanted to run a campaign to drive interest in their Flex Membership, we leaned into the heat wave theme (no, seriously, there was a heat wave with temps around 105) and let prospects know they can escape the heat (and their kids) at SOCO.

My goal was to convey all the amenities and perks of being a SOCO member in a unique way. Go ahead and click on the image to read the email copy in your browser.

The Numbers:

• 32.9% open-rate

• 1.1% click-through rate