SOCO “Working from Home is Scary 🎃” Email Campaign

Here’s What We Did

This one was a lot of fun because I love Halloween. Stephen King is up there on my favorite writer list and I enjoy a good scare (but I don’t like scary movies, weird I know). So I thought I’d tell a horror tale of my own. I imagined a nightmarish work-from-home scenario and spun that yarn to SOCO’s prospects as I painted the picture of all the terrible things that can happen when you work alone. Give the screenshot a click to read the copy (and enjoy one of the best SNL GIFs).

The Numbers:

• 30.9% open-rate

• 1.7% click-through rate

• 100% terrified