SOCO “Be Flexible This Summer” Email Campaign

Here’s What We Did

Nobody can really focus on the summer. We’re all thinking about vacations. Cold drinks and colder pools.

So, when SOCO wanted to run a campaign to drive interest in their Flex Membership, we leaned into the heat wave theme (no, seriously, there was a heat wave with temps around 105) and let prospects know they can escape the heat (and their kids) at SOCO.

My goal was to convey all the amenities and perks of being a SOCO member in a unique way. Go ahead and click on the image to read the email copy in your browser.

The Numbers:

• 32.9% open-rate

• 1.1% click-through rate