Online Academy Enrollment Email Series

Here’s What I Did

An online school reached out to me to create an email series to increase new enrollments. They saw a lot of interest from prospective parents.

One problem: they were abandoning the enrollment form before they finished and not returning.

It wasn’t for lack of interest. Parents were excited about the flexibility and unique online education. But, like many parents, they have a lot going on. And before we created the email series, the school followed up occasionally via text message.

After gathering information on what parents valued most, the type of family who enrolled, and the process for getting signed up, I created four emails that would be sent when someone began the enrollment form but didn’t finish it.

The emails were concise and focused on driving someone back to the enrollment form. In less than two weeks after the campaign began, the school had 13 new enrollments, resulting in $100,000 in new revenue.

*School branding was removed to comply with a non-disclosure agreement.