Revaly Education Page
/Web copy for an innovative product collaboration tool
Revaly contacted me to write a web copy for their newly developed collaboration tool. It’s designed to help engineers, product teams, and anyone involved in design to collaborate more effectively. There aren’t many things like this in the market and they wanted the copy to move people down the page while explaining the value and features of the product. I worked closely with Bailey Lewis, Founder of Words First Content, who led the digital content strategy on this project.
The headline was written to do two primary jobs: drive SEO traffic with the phrase “3D collaboration” and let visitors know this is a tool that professors and students can use outside the classroom setting.
Revaly was already working with recognizable brands in the academic world. After showcasing their client roster, we began leading into how the tool works. It allows students to collaborate with their teams and professors in real time. Feedback is a major pain point for engineering schools. Revaly solves it. And we addressed pricing right out of the gate.
Revaly gathered some great stats from student users. And that’s where the idea originated for this headline. Revaly has changed the design feedback (note the SEO phrase there) experience and the data backs that up.
The strategy for the copy in this section was to state how Revaly made design feedback easier. The headlines address three pain points for students and professors. And the body copy describes in detail the features of the product and how they work. This is a section where we wanted people to spend most of their time on the page before moving on to the call-to-action.
A major obstacle for many who work in education is obtaining approval for software. Since Revaly is web-based, getting buy-in and implementing it in the classroom is much easier. This headline and the description copy were written to show how easy it is to start working within Revaly.
The big moment. The call-to-action. Bailey, me, and the Revaly team had lots of conversations about this section. We wanted to be very clear about what would happen next when someone clicks the button. The headline tells them they’ll gain insight into how Revaly will change the way they manage projects in their classroom. And the call to action makes it clear that they will be taken to a page where they can sign up for a demo.