Revaly Education Page

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Web copy for an innovative product collaboration tool

Revaly contacted me to write a web copy for their newly developed collaboration tool. It’s designed to help engineers, product teams, and anyone involved in design to collaborate more effectively. There aren’t many things like this in the market and they wanted the copy to move people down the page while explaining the value and features of the product. I worked closely with Bailey Lewis, Founder of Words First Content, who led the digital content strategy on this project.

The headline was written to do two primary jobs: drive SEO traffic with the phrase “3D collaboration” and let visitors know this is a tool that professors and students can use outside the classroom setting.

 

Revaly was already working with recognizable brands in the academic world. After showcasing their client roster, we began leading into how the tool works. It allows students to collaborate with their teams and professors in real time. Feedback is a major pain point for engineering schools. Revaly solves it. And we addressed pricing right out of the gate.

Revaly gathered some great stats from student users. And that’s where the idea originated for this headline. Revaly has changed the design feedback (note the SEO phrase there) experience and the data backs that up.

 
 
 

The strategy for the copy in this section was to state how Revaly made design feedback easier. The headlines address three pain points for students and professors. And the body copy describes in detail the features of the product and how they work. This is a section where we wanted people to spend most of their time on the page before moving on to the call-to-action.

 

A major obstacle for many who work in education is obtaining approval for software. Since Revaly is web-based, getting buy-in and implementing it in the classroom is much easier. This headline and the description copy were written to show how easy it is to start working within Revaly.

 

The big moment. The call-to-action. Bailey, me, and the Revaly team had lots of conversations about this section. We wanted to be very clear about what would happen next when someone clicks the button. The headline tells them they’ll gain insight into how Revaly will change the way they manage projects in their classroom. And the call to action makes it clear that they will be taken to a page where they can sign up for a demo.

Dental CFO Website Copy Update

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The folks at LAIRE Digital Marketing reached out to me to write updated web copy for their client, The Dental CFO. Their original copy was vague and didn’t really drive home the value of their service: they’re financial experts who know the dental industry inside and out. And with their core service, a dental practice has its very own CFO to guide them.

HOME PAGE

Working with the LAIRE team, I determined the page should focus more on The Dental CFO’s cornerstone service: CFO Core. So, I wrote the headline below and put together very specific copy about what a dentist can receive from this service and how it can make a difference in their business.

In the original H2 section, the copy focused primarily on years of experience and trying to explain how The Dental CFO does more than prepare taxes. There wasn’t a clear focus, just a broad overview of what they do.

In the updated copy, we start with a question. And it’s one we know the answer to. Dentists are overwhelmed by their practice’s finances. They’re dentists, not finance professionals. And that’s okay. So, the copy tells the reader how The Dental CFO team can help them focus more on their dental practice and partner with their own CFO to manage the numbers.

 

We wrapped up the home page with a conversational, and honest, overview of what it’s like to work with The Dental CFO. And one issues the company faces is dentists wanting someone to only do their taxes. So, I addressed that immediately in the first sentence. But, for a dentist who is looking for a partner to help them with the financial side of the business, this copy will resonate.

SERVICES PAGE

Before, the services page used words like “flexible, scalable, and affordable.” And it presented the services in a way that made them look a la carte. I advised the team to restructure the page to better describe the services and the results they can generate (i.e., a financially sound practice). I wrote copy to better describe each service and recommended condensing the number of services listed, so the reader wasn’t overwhelmed. If a dentist is already stressed about their finances, they’ll be overwhelmed by lots of options being offered to them. So, we focused on CFO Core and other offerings that appeal to dental practices in various stages of growth.

 

We consolidated the services and I wrote copy to specifically describe each service and how it can help a dental practice.

 
 

I also wrote a descriptive button to make the interaction sound more like a partnership instead of a discovery call.

 

One of the original headers was vague and implied dentists will know which is best for them. The truth is, they may not know what they need. But, by using the CFO Core service (every client starts here), they can then receive advice from experts if they need additional support.

 

In the updated copy, we lead with the CFO Core service as it is the foundational starting point. I describe what it does and that other support is available if the pratice needs it.

 

Here, I wanted to drive home the personal relationship practices have with The Dental CFO. They get the chance to talk with their own CFO, meet with them quarterly, and reach out when they have questions. As the call to action, I wanted this copy to feel like a conversation with someone you can work with.