What is Cloud Security? - Elastic
/What is Cloud Security?
A long-form SaaS SEO post designed to educate prospects.
This piece kicked off a series of customer stories I wrote for Phase One. The crux of these articles is the unique story of how the owners started working with Phase One. I uncovered those details through an interview and then turned that into a long-form piece that showcased what makes the Phase One way of approaching design and renovation so different.
These were designed to attract new clients, and this one did. Within two weeks, Phase One had two out-of-state leads (a market they were targeting) who referenced this story. And it continued to be one of the best performing pages on the site.
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