Fiber Homes Door Hanger
This door hanger was designed for real estate agents to use on listed homes with fiber internet. The short copy sells the fiber experience and the icons indicate three ways life is better in a home with reliable internet.
Designed, written, and delivered
I created the visual concept for this piece (you don’t want to see my renditions), wrote the copy, and provided creative direction for the illustrator.
A little background
I’m super proud of this one. DxTel approached me and said they wanted to create an infographic for ISPs on the impact of fiber internet in local communities. I did my homework on the data and created a concept around fiber internet connecting communities. I sketched my original idea out in Microsoft Whiteboard (yes, that’s a thing) and wanted to showcase how a great internet connection brings people together in every area of life; work, healthcare, housing, and sustainability. I then recorded a video walking the illustrator through the theme and my vision. I think it turned out pretty well.
Many rural or smaller broadband internet providers have stopped offering TV. Some have never offered it at all. But the transition to streaming isn’t easy for everyone. So, DxTel asked me to lead the charge on creating a one-pager ISPs can use to help people cut the cord. I lead the creative direction and wrote the copy for this piece.
This one of my favorite campaigns I worked on with DxTel. The copy and creative focused on a compare and contrast theme. With most traditional cable internet providers, customers can expect poor customer service, slow internet, and interrupted workflow. But when they make the switch to fiber, they’ll spend less time dealing with those issues and more time enjoying a great internet experience. I lead the concept creation, image selection, and wrote copy for the assets.
Additional Project information
Fiber internet is a whole lot better than cable internet. But, most people don’t really understand what fiber internet is or why it’s better than what they have now (usually cable). So, to help people understand how fiber internet can truly change their lives, DxTEL asked me to write a script about "the fiber difference.” Videos like this one are typically a minute long and put together by a design team working with a voice-over actor. Instead of talking directly about speeds or the improved cable technology, I wrote the script to focus on tangible things in people’s lives, like telehealth and remote work.
As I wrote the script, I provided creative direction on what each scene should look like and emphasis points for the voice actor.
This video was designed and created for DxTEL’s Harper Broadband Marketing Library.
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